With the pandemic threatening participation in the 2020 US election, NBA players went on strike demanding that empty arenas be converted to polling places to ensure safe in-person voting. And like that, the Election Super Centers Project was born.

I co-led a small team in creating a national voting campaign that was localized across 30+ markets. We scripted a TV spot voiced by actor Jeffrey Wright, and developed an evergreen system for OOH and social that was adaptable to new venues as they came online. Every touchpoint drove people to a website we designed to provide must-know info for each arena in an easily digestible format.

In an election where it seemed like democracy itself was on the line, we were part of a movement that resulted in the highest voter turnout in US history, including hundreds of thousands who cast their ballot at an election super center. In other words, voters showed up and made history here.