The Snap Partner Summit is Snap Inc’s biggest event of the year, and 2021 was as big a year as ever, putting new technology in the hands—and on the heads—of creators across the globe.

In addition to overseeing the creative visuals for 5 of the 7 speakers, including co-founder Evan Spiegel, I led a team in making two films that tell the stories of creators finding success on Snapchat, and the products Snap has built to support them.

While much of the press focused on the next generation of Spectacles, this event represented something bigger: making the Snap ecosystem a more inclusive, imaginative, and lucrative place for creators. Watch the full keynote here.